1. My brand rarely confronts hard truths about its own performance and culture.
Rate each statement from 0–4. Tally your total when you complete all questions.
0 - Never
0 - Never
Always
2. We take accountability for our brand’s mistakes and shortcomings.
Always
Rate Your Brand
Be candid. Be honest. Choose the answer that fits your brand today — not the one you aspire to.
Each question is scored from 0 (Never) to 4 (Always).
When you’re finished, add up your total score at the bottom of the page.
Your number will tell you where your brand currently stands.
3 - Often
0 - Never
1 - Rarely
2 - Sometimes
0 - Never
0 - Never
0 - Never
0 - Never
4 - Always
3. We adapt our brand strategy around deep insights shared internally and externally.
Always
4. Our brand messaging feels authentic to both our values and that of our audience.
Always
5. We are willing to tackle uncomfortable or controversial topics when necessary.
6. Internal & External feedback is valued and used to inform how we improve and evolve.
7. Our team is introspective, aiming to understand challenges at their root.
0 - Never
0 - Never
8. Our actions and messaging are purpose-driven, aimed at longterm, meaningful change.
Always
Always
Always
Always
Your Score: ______
Not a grade. A mirror.
0–10 → SURFACE LEVEL - You’re guessing more than you think. Your audience feels the gap.
11–20 → EMERGING AWARENESS - You can feel the friction, but you can’t name it yet.
21–26 → GROWTH-READY - You’ve got substance, your signal just isn’t coming through consistently.
27–32 → BROKEN MADE MATERIAL - The work is real. Now it’s about making sure the outside matches the inside.
Wherever you landed, your score is pointing to something true. If you’d like a clear, no-pressure read on what your score could mean for your brand, you can register for a $197 Spark Call, or inquire about a deeper session that turns this signal into structure.
Your Score Is a Signal. The Spark Call Turns It Into a Strategy.
In 30 minutes, we’ll identify the single biggest credibility gap your brand is carrying right now, and what it’s actually costing you.
You’ll leave with one clear truth and one concrete next step.
No pitch. No fluff. Just the answer your score is pointing to.