Coca-Cola
The World Is My Yard
From campaign to community
THE PROCESS
THE WORK
“The World Is My Yard,” an IRL + digital experience we helped create and brand that expands the notion of the yard, providing HBCU students exclusive career prep resources, scholarships, alumni connections, and mentorship on the +one app.
THE BRAND
THE PARTNERSHIPS
(APP COPY BELOW)
WE'RE BRINGING CULTURE, CHARACTER, AND CAMPUS LIFE TOGETHER, ALL IN ONE SPOT.
Discover The World is My Yard (TWIMY), a Coca-Cola program providing HBCU students with exclusive career prep resources, scholarships, mentorship, and more on the +one app.
THE APP
THE MEANING
The platform unified internal teams, clarified Aetna’s role in people's lives, and helped win the $50M Aetna account for Ogilvy NY. The idea endured because it was true.
This work reflects BrokenMade thinking before the system was formally defined.